The story of Pure Gold! Nebü’s Gold: The Rarest of Precious Metals

“Helen is visionary and I am thrilled to have NEBU as part of our community”  Valerie Genty, Founder of Ethos of London

Narrated by Helen Viljoen, Founder and CEO of Nebü 

Since the dawn of mankind, gold has been revered by ancient civilisations as a rare and heavenly metal. In Ancient Egypt, they believed that their deities flesh was made of gold and it had immortal qualities. During these ancient times, their understanding of pure gold was sophisticated and quite advanced.

PANGOLIN PENDANT - Cick here for info

In its purest form, gold possesses fabulous qualities, other than its deep glow, that radiate and light up a room!  It is hypoallergenic, antimicrobial and most importantly, a noble metal – meaning it’s immune to tarnishing. Gold jewels found thousands of years ago in ancient tombs and treasure chests are in perfect condition today.

In the craft of jewellery making, the degree of purity of the precious metal used was an indication of its wearer’s social status and pure, 24K gold was only accessible by the highest echelon and royalty. 

Given its inherent worth, it was a fantastic and resourceful item that could be worn and easily exchanged for value anywhere, anytime.

Nebü seeks to marry this ancient wisdom, divine rarity and beauty, with impact and a legacy of positive change. Creating heirloom pieces that embody a legacy of luxury and quality, both in our design and through our creative process.

From raw gold to masterpiece, each stage of our crafting process is earth friendly and aimed at positive change, caring for the earth, the community and the wild. At Nebü; 

  • All our gold is sourced ethically from recycled material;
  • our refining processes are low on harmful chemicals and in line with WWF sustainability standards;
  • Our pieces are all crafted locally in South Africa, ensuring that the local community is empowered through labour and skills;
  • Upholding the rarity of our 24K pieces and in turn reducing our carbon footprint, all our pieces are made to order;
  • 10% of our proceeds are donated towards conservations specific to each collection;
  • Finally, Nebü x Ethos of London selection of designs are guaranteed certified pure, 24K investment-grade jewellery that will hold its value and luster for generations to come.
                            NEBU GOLD PANGOLIN STUD EARRINGS - Click here for info


Since I was a little girl, I have been in love with the African wilderness, having gone on many African safari adventures. Whether in Africa or elsewhere, we all yearn to reconnect with nature in a way that is honest and pure and that led me to choose 2 debut areas of conservation to support, namely reforestation of sub-Saharan Africa and assisting anti-poaching efforts. Here is a little bit about who Nebu works with and who your purchase of Nebu’s jewellery on Ethos of London will support:

Forest Restoration Project with Greenpop Trees are the lungs of the earth, and our Earth Collection supports the rehabilitation of forests in sub-Saharan Africa, aiming to plant 500 000 trees by 2025.

WWF: Black Rhino Range Expansion Project – working to grow black rhino numbers by creating new populations and providing equipment and training to rangers to monitor, manage, and protect rhinos.

CareForWild – the biggest rhino orphanage in the world, who rescue baby rhinos out of the wild, whose mothers have been poached.

African Pangolin Working Group – Rescuing, rehabilitating and releasing illegally poached live pangolins back into the wild.

At Nebü, modernising the story of our ancestors, we aim to marry beauty with impact, to infuse luxury with purpose and stand for a positive and exclusive experience that will keep giving for generations to come.

With love from Affrica, 

Helen Viljoen
CEO Nebu Gold