Championing fine jewelry designers who stand for creativity and design excellence 

Ethos of London is a fine jewelry platform retailing brands that put distinctive contemporary designs and expert craftsmanship at the heart of every creation. Showcasing jewelry rich in cultural heritage and storytelling, we work with designers who have an ethical approach to jewelry making and give back to society at large with philanthropic activities.

WEARABLE ART

Made with fine materials, we retail jewels made in solid gold, from 18 karat to 24 karat, and in titanium, with quality precious and semi-precious gemstones. Our jewels are one-of-a kind or produced in small quantity and limited editions. 

In a crowded market that often blurs the line between high jewelry and lower quality mass produced designs, we curate design-led quality jewels as a vehicle for legacy and self-expression. We guide our clients to make astute and satisfying jewelry purchases. 

 GIVING BACK TO ORGANIZATIONS THAT HELP WOMEN THRIVE

Our passion for jewelry goes beyond creativity and excellence and is grounded in a larger social vision. Our aim is to support social and cultural change that will enables all women to thrive. To this end we allocate a part of Ethos of London profit to support charitable causes that support women globally across a range of economic and social issues. 

THE FOUNDER

Educated at La Sorbonne Paris, Harvard Law School and Christie’s London, Valerie Genty, Founder and CEO, Ethos of London, a “veteran of the art world” (JCK Magazine) has established expertise in art curation, brand partnerships and business management. Valerie has devoted her career to strategically leading business development for international art galleries, heading sales of prominent contemporary and modern artists (from Bernard Buffet to Yinka Shonibare), and has worked both in commercial galleries and in the cultural field.

With experience spanning world-leading brands such as Burberry, Hussein Chalayan, Ozwald Boateng, Soho House and Christie’s, she now turns her focus to the growth trajectories of visionary jewelry brands via the collaborative platform, Ethos of London. 

Valerie’s expertise and passion for gemstones, art, design and all things creative, combined with her long standing advocacy of women' s advancement, come together to make Ethos of London a one-of-a-kind wondrous and purpose-led platform which brings a community of visionary designers to an international audience.  

Valerie is a member of the international Adoreum Club.   

Photo by Heiko Prigge