Championing fine jewelry designers who stand for creativity and design excellence 

Ethos of London is a fine jewelry platform retailing brands that put distinctive contemporary designs and expert craftsmanship at the heart of every creation. Showcasing jewelry rich in cultural heritage and storytelling, we work with designers who have an ethical approach to jewelry making, with respect for people and the planet.


Made with fine materials, we retail jewels made in solid gold, from 18 karat to 22 karat gold, with quality precious and semi-precious gemstones. Our jewels are one-of-a kind or produced in small quantity and limited editions. 

In a crowded market that often blurs the line between fine jewelry and lower quality mass produced designs, we curate design-led quality jewels as a vehicle for legacy and self-expression. We guide our clients to make astute and satisfying jewelry purchases. 


Our passion for jewelry goes beyond creativity and excellence and is grounded in a larger social vision. Our aim is to support social and cultural change that will enables all women to thrive. To this end we allocate a part of Ethos of London profit to support charitable causes that support women globally across a range of economic and social issues. 


Educated at La Sorbonne Paris, Harvard Law School and Christie’s London, Valerie Genty, a “veteran of the art world” (JCK Magazine) has established expertise in art curation and collectables and has devoted her career to strategically leading business development for international art galleries - heading sales of contemporary and modern artists.

With experience spanning world-leading brands such as Burberry, Hussein Chalayan and Christie’s, she now turns her focus to championing visionary fine jewelry brands via Ethos of London. 

Valerie’s expertise and passion for gemstones, art, design and all things creative come together to make Ethos of London a one-of-a-kind wondrous and purpose-led platform bringing a community of fine jewelry designers to an international audience.  

Photo by Sam Simpson