ABOUT US

CHAMPIONING FINE JEWELRY WHO STAND FOR CREATIVITY AND DESIGN EXCELLENCE

Ethos of London is a fine jewelry platform retailing brands that put distinctive designs and expert craftsmanship at the heart of every creation. We believe every moment is precious and showcase heirlooms rich in cultural heritage and storytelling; allowing jewelry lovers to nurture their own expression of joy and leadership. 

WEARABLE ART

Design-led and made with fine materials, we retail jewels made in 18 karat to 22 karat gold, with quality precious and semi-precious gemstones. Our jewels are one-of-a kind collectible creations or are produced in small quantity and limited editions. In a crowded market that often blurs the line between fine jewelry and lower quality mass produced designs, we curate design-led quality jewels as a vehicle for legacy and self-expression. We guide our clients to make astute and satisfying jewelry purchases. 

THE FOUNDER

Educated at La Sorbonne Paris, Harvard Law School and Christie’s London, Valerie Genty, a “veteran of the art world” (JCK Magazine) has established expertise in art curation and collectables and has devoted her career to strategically leading business development for art galleries - heading sales of contemporary and modern art.

With experience spanning world-leading brands such as Burberry and Christie’s, Valerie’s expertise and passion for art, design and all things creative come together to make Ethos of London a one-of-a-kind wondrous and purpose-led platform, bringing a community of visionary jewelry designers to an international audience.  

Photo by Sam Simpson