ETHOS = set of beliefs and values of a particular era or community as manifested in its attitudes and aspirations. In this spirit, ETHOS OF LONDON philosophy is rooted in these three pillars:   


Ethos of London mission goes beyond creativity and excellence. We are committed to social impact to celebrate, empower, and support women globally. 

To this end we allocate a part of Ethos of London profit to charitable causes that support women globally across a range of economic and social issues.

Our donations support causes at the forefront of helping those most at risk across the globe. 

In alignment with our own philanthropic activities, all the designers we showcase support a cause close to their heart and seek to have a positive social impact. 

We love beauty that keeps on giving.


We promote and empower art, craftsmanship and design excellence in fine jewelry. We have an artistic eye for colour and forms and strive to support women in expressing their individuality and enhance their every day.  We curate high quality original jewels with innovative designs and timeless beauty.  

Our jewels are one-of-a-kind collectable items or produced in limited editions and can be passed down from generation to generation. We believe that high quality design, gemstones and gold have intrinsic financial value but most of all we believe that unique jewels create a legacy, generational, cultural and historical.

Original jewellery design, sculptural and imaginative, is worth a thousand words to express personal style and spirit.   

Art and creativity is in our DNA.


Our Designers all have a common ethos, which is respect for people and the planet, and have an ethical approach to creating jewelry. Some use recycled gold whilst others focus on working towards having transparent supply chains and traceable sources for their raw materials. 

You can see Ethos of London founder discussing sustainability with Hannah Bedford here 

You can read about NEBU's here