We love beauty that keeps on giving. Ethos of London thrive to go beyond creative excellence. A cornerstone of our philosophy is to celebrate women's voices globally. We are committed to supporting women globally and help achieve gender equity, which is the 5th UN Global Sustainable Development Goal. 

Ethos of London contributes to vetted philanthropic organisations that support women across a range of economic and social issues. Please visit the links below to learn more about the work of some of our cause partners The Circle  / Fashionscapes: A living wage  


Creating fine jewelry that is made to last across generations, is one of the most sustainable practice of all. We believe expertly crafted jewels that can be loved, collected and treasured over lifetimes, is essential to a sustainable mindset. This is why all our jewelry is made of solid 18k gold or 22k gold. We do not retail plating or vermeil.

Our designers are passionate about their work and its legacy. They all share a common ethos, which is respect for people and the planet, and have an ethical approach to creating jewelry. Each Designer and Maison have their own sustainable practices; such as sourcing fully traceable gemstones, using recycled gold and working with long-term trusted mines and partners. They also each support a range of charitable causes close to their heart. You can contact us to speak in more details about each particular piece of jewelry you select, or to learn more about each designer practices. 

In conversation with Capucine H